General Info and Ad Specs

General Information

Sport Horse MARKETPLACE is an all-advertising flyer, printed in full color on glossy paper with excellent print quality: 300 dpi. It is 8.5" x 11" finished size, stitched (stapled).

Frequency. Sport Horse MARKETPLACE is quarterly, mailed the first week of January, April, July, and October.

Circulation. Each issue of Sport Horse MARKETPLACE reaches between 13,500 and 17,500 people, with our total annual distribution between 70,000 and 90,000. Pass-along distribution increases this number to well over 200,000. Sport Horse MARKETPLACE is sent free by direct mail to a well-targeted audience of sport horse enthusiasts. It is also distributed throughout the year at many sport horse events.

All ads must be pre-paid by check or credit card (Visa or Mastercard).

Please include your name, mailing address, phone, and email when you submit your ad. Include your billing address and 3-digit security code as well if paying by credit card.

All ads in the print publication will also be posted on this website (See Current Issue page) at no extra charge.

Media Kit. Click here for a PDF of the Sport Horse MARKETPLACE Media Kit for download. We will also be happy to send a Media Kit by mail with a sample of a recent issue. Please contact Anna Goebel at anna@sporthorsemarketplace.com or 608-232-2922.

Deadlines. To reserve a space for your ad, please contact us by the ad reservation deadline (see Ad Deadlines). If you miss the deadline, call anyway - we might be able to squeeze you in.

Deadline Reminder Service. If you are planning to advertise, and would like to be notified when the deadlilne is approaching, sign up for our free Deadline Reminder Service.

Designing an ad. If you would like us to design your ad (see Ad Design Fees for cost), please send us your materials (please read Submitting an Ad, Step by Step) by the ad deadline and we'll take it from there. If you prefer to design your own ad, please read the specs below and also Submitting an Ad, Step by Step for more information, requirements, and suggestions.

Contact us. Please call Anna at 608-232-2922 if you have any questions.

Ad Specs

Line Screen: 150

Image Resolution: photos should be 300 dpi; line art should be 1200 dpi (600 dpi minimum) to look good. Lower resolution will print, but it will not be as sharp.

Trim size: 8.5" x 11"

Live area: 7.5" x 10"

Bleed size: 9" x 11.5"

For ad dimensions see Ad Rates and Sizes.

Dot gain on press: 5%

File Type: If you would like to submit a finished ad, we prefer either a PRESS resolution PDF or an Adobe InDesign file with graphics and fonts included (PostScript Type 1 or OpenType fonts only). We will accept Adobe Illustrator document or eps file, or Adobe Photoshop eps or high-resolution TIFF (see photo resolution above). Final ad should be in CMYK, and photos should be converted to CMYK before including in ad. For more information, please see Submitting an Ad, Step by Step.

Media: We prefer email, and can also accept CDs by mail. We can accept ads sent by FTP, and prefer that for very large files; we have very successfully used an FTP transfer site called YouSendIt.com, which is free and has very clear directions. If you use YouSendIt, please send a separate email to let us know to expect a file.

Photos: If you are using professionally taken photos for your ad, you MUST include written permission from the photographer to use the photo for advertising. For more information about photo formats, please see Submitting an Ad, Step by Step.

For help in putting together your ad, please see Submitting an Ad, Step by Step.